Propaganda V.S. Commercial

Propaganda and commercial, both try to persuade their audience with multiple types of media. They have similar methods influencing individuals, but for very different reasons. Propaganda is more associated with politics and the support of their causes. Commercial is usually related with business and changing consumer taste. They both have audience in which they try to manipulate or control.

During the Holocaust, Nazis used propaganda to justified their atrocities. No sane person would have supported the Nazi cause if was not for desperate time. Before the rise of the Nazis into power, Germany was in a depression similar to the Great Depression of the U.S. The Nazis in order to get the favor of the German people began to create a common enemy to create a sense of unity and right. They picked on the Jews and other minorities in order to blame them for the situation of the country. Propaganda does not only refer to negative things, it could also help good causes. In the beginnings of the green movement, educators used propaganda in order to create awareness. In the times of Mr. Echeverry, most of the people did not care about pollution or had minimum idea about global warning. Now, we can see people that have grew with the green movement trying to make decision in favor of a more green movement approach.

As a business major, I am very aware of the potential of advertising. It could be a game changer if used correctly. Commercial have many purposes, not just trying to make you buy. They could be used in order to let people now about products and services, and also steal some of the lights from your competition. I always been preferring Adidas over Nike, but after the recent Nike Risk Everything campaign I been preferring Nike.

 

The video is not advertising any Nike product in particular,  but making their brand known and being the one talked about. The video shows famous starts like the PFA young player of the year Eden Hazard, Lakers' star Kobe Bryant, the elegant Pirlo, Sideshow Bob-David Luiz, the heart breaker Irina Shayk and the most important my lost twin Cristiano Ronaldo.